The Platinum Group began in 1998 on Melrose Ave in Hollywood with Platinum Motorsport. Platinum Motorsport is a distinguished automotive company specializing in the customization of ultra high-end luxury cars. With a rich heritage spanning 25 years, they have established themselves as industry leaders, renowned for their impeccable craftsmanship and attention for detail. Their clientele includes the most notable and respectable individuals including celebrities, executives, fortune 500 companies, and discerning automotive enthusiasts. The success of this business created the framework for what would become a dominating automotive lifestyle brand. As a result of this success, multiple divisions were launched, including the Platinum Collision Center, PML Car Rental, Chauffeur Division, and Picture Car Division. Esteemed for an enhanced client experience, they continuously set the standard for what is possible in this industry. They believe that luxury is about more than just the vehicle itself—it's about the lifestyle it represents. They strive to enhance these moments, infusing them with a touch of elegance, comfort, and sophistication.